What’s in a (campus) name?

Our leaders have been praying and talking about our next steps with campus launches.  God has certainly used this multi-site strategy to accelerate the number of people connecting with Christ.  Suncrest has grown by more people since launching our “east” campus than any other time in our history.

In one of the glaring weaknesses of our strategy, we decided to make life miserable for anyone who is directionally challenged.  🙂  We named the new campus “east” and called the original one “west”.  It didn’t seem like it would be that hard…you had a 50/50 chance of getting it right by just guessing!  So in advance of future launches, it feels like this was the right time to shift our terminology – especially before we start one somewhere beyond Hobart and have to call it the “far east campus”.

So, from now on…We have the “Hobart Campus” and the “St. John Campus.”  It will take a while to transition the language everywhere, but if you hear one of our staff still use the “east” or “west” terminology, feel free to scold us!

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~ by Greg Lee on January 7, 2010.

2 Responses to “What’s in a (campus) name?”

  1. Hi Greg,
    I love the new design!!
    I especially like the new picture….what a great photographer!
    Denise

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